Product and Brand Management PowerPoint Presentation

Product and Brand Management - PowerPoint Presentation Example The consumption of the beverages has been threatened by health concerns with the need to introduce more healthy brands. The research in the American market suggests that the consumption level is affected by an increased 63% of the population preferring nutritious drinks as compared to the established brands. The leading products have ventured to include production of bottled water for consumers to utilize as alternative products. Slide 2: Competitive Analysis The leading competitor expected in the market would be the Coca-Cola Company with a leading market share of 42.8%. This has been due to powerful and precise advertisement measures and introduction of unique brands preferred by the consumers. With the strategy to introduce the, rich juicy, flavors in mango, orange and strawberry, Kooler Refresh is expected to gain a 10% market share. However, with the right advertising strategies and the combination of both new and traditional media, the awareness of the brand would be increased (Gelder, 2005). The other advantage in the Coca-Cola Company is the popularity of the brand and awareness of the existing flavors. However, one in five consumers prefers healthy beverages as compared to products that hold minimal energy level. The carbonated drinks have also been replaced by bottled water as a preference due to health implications. Slide 3 and 4: Brand Strategic Plan The vision of the company has been created to become a leading supplier of healthy soft drinks among the developing ages who prefer satisfactory healthy drinks. The objective realized in the company is to increase the market share on introduction within the market to rival the efforts of the competitive brands. On becoming a leading brand within the market, the consumers would help the product realize the increase in returns and profit generation. This will be effectively achieved in environmental friendly packaging and the composition of the drink to include healthy ingredients. The drink also lacks th e quality of the carbonated drinks with a, pure natural, taste in the drink. Strategy to be applied involves focusing on the energetic youth, especially in young male and female athletes. These are found in schools and competitive platforms with the inclusion of marketing campaigns utilized by the youth. The company has identified the 16-25 year age to be the most active and in need for an alternative brand category. The brand also expects to introduce alternative milk flavors in vanilla and strawberry. The marketing strategy campaign in advertising is expected to be extended to Africa and Asia as avenues to market the product name. The company will apply similar tactics as the competitor in using celebrity endorsement programs and creating avenues preferred by the youth in free samples as promotional campaign. However, the input would be placed on selected platforms like advertising campaigns engaging selected groups. Slide 5 and 6: 4 Ps The product under consideration is a soft dr ink with the brand identification name in Kooler Refresh that offers health and energy retrieval through the natural tasty blends available. The production has been based on inclusion of added energy content per millimeter similar to the nutrients acquired in the natural fruit. The selected Pricing range has been selected to aid in marketing campaign with comparison used in the competitor pricing. The company expects to charge at a 10% reduction rate in the

Database security Essay Example | Topics and Well Written Essays - 250 words

Database security - Essay Example is is not done, then databases are subjected to several threats that could lead to loss of integrity, loss of availability, and loss of confidentiality (IFIP, 2013). Privacy protection is both a personal and fundamental right for any individual. It is the right of every individual to hold the expectation that organizations that collect information will ensure confidentiality of personal information. One way in which this can be achieved is by ensuring that organizations will collect, maintain, utilize, and disseminate personal information and data only to the extent that is necessary to enable them perform their functions (Doyle & Bagaric, 2005). Privacy laws regulate how entities handle personal information. They also include obligations that govern the collection, use, disclosure, and access to personal information, requiring entities to observe reasonable measures for the protection of personal information in their possession from misuse, loss and from unauthorized access, use, modification or disclosure. The NIST triad for privacy is set under the above set of requirements for privacy. It is a model for information security that incorporates three main components namely confidentiality, integrity, and availability. Each of these components in the triad stresses a key objective for information security. Confidentiality requires that data is only availed to appropriate parties, integrity means the certainty that there is no tampering with the data prior to and after collection, and availability means that the data will be made available as and when needed (Nemati, 2008). IFIP TC11/WG 11.3 International Conference on Database Security, & In Jajodia, S. (2013). Database security XII: Status and prospects : IFIP TC11 WG11.3 Twelfth International Working Conference on Database Security, July 15-17, 1998, Chalkidiki,

Benefits provided by Mafia to the American society Essay

Benefits provided by Mafia to the American society - Essay Example In Mafia no body is associated with each other as a friend or brother, if you would look closely to the history of Mafia you would find the leaders of Mafia killed either by their own family members or people relatively closer to them, "a world in which a man's murderer was most apt to be his best friend. Intrigue was the name of the game, and the intricate deals that were hatched threaded the national and international scene" (Cook 3). These people of Mafia work as a unit for the benefits of their own, and not for the society, they often have conferences for the planning of events they would be doing in that year or so, "On December 8, 1959, some 150 Mafia dons gathered in secret session in a suite of fifteen rented rooms in a hotel in Worcester, Massachusetts. Their night-long conclave was later described by Attorney General Edward J. McCormack, of Massachusetts, as a "Little Apalachin" conference" (Cook 36). It seems very strange to hear that Mafia can help anyone, but in fact Maf ia has helped numerous countries of the world. In United States of America there are about 26 cities in which Mafia is working, "When some people think of the Mafia, they think of New York City, or may be Chicago. But for a long time, there were roughly twenty-six American Mafia "families" going strong across the United States and in Canada"(26 Family Cities). It would be really unfair to say that Mafia helped the people of the society in a direct manner but somehow it did benefit few people of the society and mentioning here that not every person in the society was helped by the Mafia but only people who had status and powers, however in future most of the people benefited from the activities of Mafia, there were two way benefits that were quite prominent, people helped the Mafia and Mafia helped the people, in an interview I heard that, Mafia used to kill people for the benefits of few people who were previously in negative relations with the people who asked to be killed, at numerous occasion mafia helped tycoons to win their bets, perhaps by persuading or threatening the player who was betted upon, and at numerous occasion it has been seen that the Mafia themselves prepared tycoons in the business world. (Barringham) So these points are justifying few of the bitter realities of the American society, it is quite obvious that fewer people of the society were helped by the Mafia directly, so it would be unfair to say that every one was helped by Mafia but relatively upper society is getting the benefits. There are few more points to justify that who is helped by the Mafia, "In 1957 Joseph Barbara was a successful immigrant living near Binghamton. His hilltop estate boasted seven bedrooms and two horse barns. He also was "connected": He had friends in what would come to be known as La Cosa Nostra [mafia]" (Jack Kelly). There is another interesting point that I would like to bring in your view and that is the related to the money, when the underworld dons or Mafia leaders smuggled different materials, perhaps drugs, precious gems etc. they brought a lot of money in the country which could be very useful for stabilizing the economy of

The negative effects of wind turbines Essay Example | Topics and Well Written Essays - 1250 words - 1

The negative effects of wind turbines - Essay Example Even though wind power plants have comparatively small influence on the surroundings when judged against power plants of fossil fuel there are certain problems regarding the impacts on wildlife habitation, sound created by rotor blades, aesthetic (visual) effects, and mortality of bats and birds . One of the effects of this technology has been the noise production from development of wind turbines. Noise, in contrast to the effects on scenery or visual impact can be calculated and measured quite simply. Two kinds of noise are produced by wind turbines, generators and gearboxes create mechanical noise, whereas blades produce aerodynamic noise. Even though the advanced wind turbines have almost eradicated the mechanical noise through high-quality material for insulation in the nacelle, so, aerodynamic sound is the major contributor in the noise pollution. It is formed by the turning round of the blades producing a swishing sound that is broad-band as it is a work of pointed speed. Acco rding to European wind energy association â€Å" at any given location, the noise within or around a wind farm can vary considerably depending on a number of factors including the layout of the wind farm, the particular model of turbines installed, the topography or shape of the land, the speed and direction of the wind, and the background noise.† Noise pollution has a harmful effect on the lives of thousands of individuals.   Researches have exposed that the link between noise and health is a direct one.   Health affects linked to noise are anxiety associated sickness, high blood pressure, hearing troubles, sleep disorder, and disoriented concentration plus productivity.   (NIHL), Noise Induced Hearing Loss is the widespread and frequently discussed effect on health, but studies have revealed that exposure to continuous or high-pitched intensity of noise can bring about countless

Can Obama Make All the Changes that He Promised Essay

Can Obama Make All the Changes that He Promised - Essay Example The message of â€Å"change† and â€Å"hope† that his campaign bombed the public with was entirely predicated on the existence of a contrast: they and I, thou and I. Obama’s election is solely attributable to this contrast and the rhetorical emphasis upon that contrast. America experienced this same phenomenon in 1976: the year in which Jimmy Carter became renowned for lofty campaign promises. All that Carter needed was an image: the image of an â€Å"outsider†, somebody â€Å"fresh†, somebody to stand in contrast with the failure of Nixon and his corruption. Like Carter, Obama has made promise under the guise of an outsider, and Americans took him on his word. But Carter met resounding failure, both in his ability to stand up for his country in the face of its enemies and to bring lasting improvement in the country’s economic situation. To the question of whether the current President can keep those promises he has given to get elected, it a ppears as though he will not be able to. As Jonathan Woon and countless commentators have indicated, there is an aura of optimism floating above Obama’s supporters. Of course, the stars are aligned for the implementation of progressive policies not seen since the legislation of New Deal policies (Woon 329). The Congress is led by Democrats in both houses, ready to submit to a Democratic President for approval. But not only are liberal members of Congress impeding the â€Å"progress† that Obama supporters are seeking, politicians have not changed their ways from the paradigm the new President called â€Å"politics as usual†. The optimism these supporters share is merely symbolic: it is what the President represents as a person, and not as a politician, which is the subject of so much hero worship. Although optimism is good when dealing with life’s problems, in excess it can stand in the way of real progress. Loyalty to people,

The effect of Salbutamol on the response of Ileum to Acetylcholine Essay

The effect of Salbutamol on the response of Ileum to Acetylcholine - Essay Example This clearly implies that there is no significant effect of sulbutamol on the way the ileum responds to acetylechline. However, there is a significant effect of the sulbutamol on the way ileum responds to nicotine. This desensitisation was purely characterised by increasing values of EC (50) of nicotine without a change in its maximal effect. This thus implies that treatment of ileum with salbutamol after exposure to the acetylcholine, had little desensitisation while treatment of ileum with salbuamol after exposure to nicotine caused some larger increase in the Nicotine-mediated phoshoinositide hydrolysis. Response to question 2. Salbutamol could be referred to as an adrenergic agonist receptor, which is used to reduce the effects of bronchospasm in diseases like asthma. It is also used in the treatment of cystic fibrosis, pulmozyme, acetylcysteine, and iprptropium that is linked to DOK-7. As an example of a beta2-agonist, sulbutanol can also be used in obstetrics. The salbutamol th at is intravenous could be utilised as a tocolytic in relaxing the smooth muscles of the uterus, and hence delay premature labour. This has made sulbutamol be the most preferred agent. In the context of this experiment, salbutamol antagonist’ caused a parallel shift of the given dose response curve.

George Simon Ohm Essay Example for Free

George Simon Ohm Essay Fair test Safety In order to make the experiment there are certain procedures that I must follow. I must use the same voltmeter, ammeter and constantan wire. This is in case other ammeters or voltmeters are using different settings. To make the experiment safe we must check all wires and crocodile clips for faults. When we are doing the experiment we must also use a low voltage. Method 1. Collect apparatus: a voltmeter, an ammeter, 7x wires, 1 crocodile clip, and 100 cm constantan wire. (at lengths of 26 standard wire gauge, 28 standard wire gauge and 36 standard wire gauge) 2. Set apparatus up as shown: 3. Set the power pack on as low a voltage as possible. (So that there is not too high a current passing through the circuit. ) 4. Place the 100 cm of constantan round the holders. Then connect the crocodile clip. 5. Turn on the power pack and record what the ammeter and voltmeter read. 6. Record the results, in a pre prepared table. 7. After recording all results for the 26swg piece of wire. Wait. Turn off the power pack. Take 28 SWG constantan wire. Turn on your power pack and record what the ammeter and voltmeter say. 8. Change the wire to 36 SWG of constantan wire and repeat the experiment. 9. Work out the resistance for all the results using Ohms law. V = I*R Obtaining evidence Results for Constantan 26 SWG Table 1 Length (cm) Voltage (Volts) Current (Amps) Resistance (Ohms)Â  Table 2 Length (cm) Voltage (Volts) Current (Amps) Resistance (Ohms) For the graph with all 3 tabled results for constantan 26swg see attached sheet 1. Results for Constantan 28swg Table 1 Length (cm) Voltage (Volts) Current (Amps) Resistance (Ohms). Table 2 Length (cm) Voltage (Volts) Current (Amps) Resistance (Ohms) Table 3 Length (cm) Voltage (Volts) Current (Amps) Resistance (Ohms) For the graph with all 3 tabled results for constantan 28swg see attached sheet 2. Results for Constantan 36swg Table 1 Length (cm) Voltage (Volts) Current (Amps) Resistance (Ohms) Table 2 Length (cm) Voltage (Volts) Current (Amps) Resistance (Ohms) Table 3 Length (cm) Voltage (Volts) Current (Amps) Resistance (Ohms)For the graph with all 3 tabled results for constantan 36swg see attached sheet 3. Analysis Analysis of length I predict that there will be higher resistance in wires that are longer in length. My prediction was correct. As the length of the wire decreases so does the resistance. This is clearly visible on all three of the graphs. On the graph for constantan 26swg (sheet1) there is a strong negative correlation. The resistance for all three results at 100 cm is between 3. 24 ? 3. 50 ? and at 5cm it is between 0 ? and 0. 5 ?. From 65cm-40cm the results I collected are almost identical. There is hardly any variation in the results and it is shown by the graph. The graph for constantan 28swg (sheet 2) is by far the best graph because of the closeness of all of the readings taken. There is a slight anomalous result at the 95cm reading. From the results collected in table 1 he resistance rose from 4. 49 ? to 4. 55 ?. This did not affect my results too much there was still a clear trend. This is however extremely unlike the graph for constantan 36swg (sheet3). There is clearly a huge error. At 90cm there is an incredibly out of position recording. The voltage for this point was 0. 8 V. this is roughly 2. 0 Volts away from where ideally it would be and this has caused such a dramatic change in the direction of the plotted points. I also believe that as the length doubles the resistance will also double. My prediction was correct. An example of this would be taken from table 3 of constantan 28swg. The length is 10cm and the resistance was 0. 5 ? ; the resistance for 20cm was 0. 98 ?. 0. 5 x 2 = 1 1 0. 98 = 0. 02 This is almost exactly double. This is only one example of the resistance roughly doubling with length. Analysis of thickness In order to analyse the thickness of the wire I will first need to work out the area of the wire. I have got the thicknesses in British Standard Gauge and I have found a site (http://www.falcon-acoustics. co. uk/hintstipsgeneral. htm) which has a table with the thickness converted into millimetres. The conversions for the wires thickness are as follows: Constantan 26swg = 0. 457mm Constantan 28swg = 0. 376mm Constantan 36swg = 0. 193mm This however is the diameter of each of the wires; and the formula for the area of a circle is ? x ri. The radius of a circle is half the diameter. To work out the area of the wire I must first halve the diameter then square it then multiply by pie. Pie (? ) is 22 i 7 the number has definite end. Now I will work out the area for each of the wires. Constantan 26swg:Â   029240465 mmi This shows that the Constantan 26swg is thicker than the Constantan 28swg and the Constantan 36swg and by how much in mmi. I also believe that the thicker the wire is the less resistance will be present. This is correct. I have taken the resistance from all 9 tables and put them in a graph (sheet4). I have taken the resistance from 50cm for all of them. The graph clearly shows the huge difference in resistance. As you can see the Constantan 36swg is more resistant than the 26swg and 28swg Constantan wire. The area of the Constantan Evaluation Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.