From Social Media Revolution to Social Media Evolution Dissertation

From Social Media Revolution to Social Media Evolution - Dissertation ExampleMarketing executives of five telecommunication company were approached to consequence the questionnaire about SMM strategies and approach of their company. The method adopted in this research is qualitative research approach coalescing diverse case studies in the research strategy. SMM executives of five telecom companies were each provided with a specific questionnaire coordinated to their terrain of business. The five cases were analyzed with the help of data collected from the questionnaire. On the whole, result of this thesis concludes that communication by mean of SM is still in the evolutionary stages of its development. Companies in general commend SM as a successful tool to surpass and sustain merchandise communication, nevertheless, companies applaud SM as a tool for marketing communication. SM has brought revolution in the realm of communication, it holds immense growth potential concerning deli neation and presumption or blueprint of distinct platforms, for the reason that not all the available platforms are convenient and relevant for every company. Table of Content Abstract....................