Marketing Plan for Internet Cafes In India Essay -- Business Managemen

trade Plan for lucre coffee bars In IndiaExecutive outline The goal of this marketing invent is to outline the strategies, tactics, and programs that will make the sales goals outlined in this profit Cafe short letter plan a reality in the year 2003 in few states in India. This plan is for Indian Markets only.Internet Cafe, unlike a typical cafe, provides a ridiculous forum for communication and entertainment through the medium of the Internet. Internet Cafe is the answer to an increasing demand. The public wants (1) rise to power to the methods of communication and volumes of information instantaneously available on the Internet, and (2) a place to socialize and sh ar these experiences with friends and colleagues.Marketing will play a vital role in the achiever of Internet Cafe. Internet Cafe must build a smirch around the services it offers by heavily promoting itself through local television, radio, and scar advertising. Marketing efforts are just beginning by the tim e a potential customer enters Internet Cafe for the first time. A untroubled emphasis will be put on keeping customers and edifice brand loyalty through programs centralizeed on staffing, experience, and customer satisfaction. aim markets includeStudents from nearby housing centers. Business people from the downtown backup centers and professional buildings. Seniors from nearby retirement facilities.Family members People who confirm relatives abroad. This group is genuinely large in few states in India especially states like Kerala where stripped-down one member from each family living abroad.Situation Analysis Internet Cafe opened its doors for business a little over a year ago. Business is good, and customers have been impressed with our offerings, but we need to focus our efforts on implementing the strategies, programs, and tactics outlined in the original business plan.Differentiating ourselves from otherwise more traditional cafes has given us the ability to effective ly compete on the beverage and pastry side of the business with the already fix competition. Sales are brisk and in-line with projections.The Internet services side of the business is rapidly being accepted by the local community. Memberships are group meeting the projections outlined in the business plan, and sales of Internet services are meeting the goals forecast. Students love to gather for late... ...ove the allocated 20%. Well be able to hire the marketing manager earlier, and well be able to provide more equipment and perchance add an additional location.Revenues send away projections - We have to be prepared for this possibility. If we miss our projections, we simply have to re-double our marketing efforts. The danger in this scenario is that the first reply to missed projections is to decrease spending, particularly marketing expenses. We cant do that We have to complicate our message out to the target market, and we cant do that if we stop spending on marketing. Additional capital infusions may become necessary and that possibility is exact in the business plan.Internet side of business plays a lesser role - Our customers might not be willing to pay for Internet access or Internet Cafe memberships as Internet access costs and hardware costs continue to fall. If this scenario materializes, we will need to kick the bucket our focus to beverages and pastry items, perhaps even providing deli-style lunches. Internet services in the scenario would still play an important role in attracting customers wed just have to charge less and move our numbers around to accommodate this trend.